.ks-why {
	--ksw-paper: #f4f0e8;
	--ksw-surface: #fff;
	--ksw-ink: #181512;
	--ksw-muted: #655e55;
	--ksw-accent: #815421;
	--ksw-accent-light: #a8783f;
	--ksw-line: rgba(24, 21, 18, 0.14);
	--ksw-pointer-x: 0px;
	--ksw-pointer-y: 0px;
	position: relative;
	width: 100%;
	overflow: clip;
	isolation: isolate;
	padding: 110px 48px;
	background: var(--ksw-paper);
	color: var(--ksw-ink);
}

.ks-why *,
.ks-why *::before,
.ks-why *::after {
	box-sizing: border-box;
}

.ks-why__grid {
	position: absolute;
	z-index: -2;
	inset: 0;
	opacity: 0;
	pointer-events: none;
	background-image:
		linear-gradient(to right, rgba(24, 21, 18, 0.045) 1px, transparent 1px),
		linear-gradient(to bottom, rgba(24, 21, 18, 0.045) 1px, transparent 1px);
	background-size: 64px 64px;
	mask-image: linear-gradient(to bottom, transparent, #000 12%, #000 88%, transparent);
}

.ks-why.has-grid .ks-why__grid {
	opacity: 0.64;
}

.ks-why__inner {
	width: 100%;
	max-width: 1440px;
	margin-inline: auto;
}

.ks-why__header {
	max-width: 880px;
	margin-inline: auto;
	text-align: center;
}

.ks-why__eyebrow {
	display: inline-flex;
	align-items: center;
	gap: 11px;
	margin-bottom: 23px;
	padding: 9px 14px;
	border: 1px solid color-mix(in srgb, var(--ksw-accent) 18%, transparent);
	background: color-mix(in srgb, var(--ksw-surface) 68%, transparent);
	color: var(--ksw-accent);
	font-size: 9px;
	font-weight: 800;
	letter-spacing: 0.19em;
	line-height: 1.3;
	text-transform: uppercase;
}

.ks-why__eyebrow span {
	font-size: 7px;
}

.ks-why__title {
	margin: 0;
	color: var(--ksw-ink);
	font-family: "Arial Narrow", "Roboto Condensed", "Helvetica Neue", sans-serif;
	font-size: clamp(3.2rem, 5vw, 4.15rem);
	font-weight: 800;
	letter-spacing: -0.052em;
	line-height: 0.94;
	text-wrap: balance;
}

.ks-why__title em {
	display: block;
	margin-top: 0.1em;
	color: var(--ksw-accent);
	font-style: normal;
	font-weight: inherit;
}

.ks-why__description {
	max-width: 710px;
	margin: 24px auto 0;
	color: var(--ksw-muted);
	font-size: 17px;
	line-height: 1.65;
	text-wrap: pretty;
}

.ks-why__body {
	display: grid;
	grid-template-columns: minmax(220px, 0.8fr) minmax(390px, 1.4fr) minmax(220px, 0.8fr);
	align-items: center;
	gap: 40px;
	margin-top: 65px;
}

.ks-why__reasons {
	display: grid;
	gap: 44px;
	min-width: 0;
}

.ks-why__reason {
	position: relative;
	display: grid;
	grid-template-columns: 52px minmax(0, 1fr);
	gap: 17px;
	min-width: 0;
}

.ks-why__reason-icon {
	position: relative;
	z-index: 2;
	display: grid;
	width: 48px;
	height: 48px;
	place-items: center;
	border: 1px solid var(--ksw-line);
	background: var(--ksw-surface);
	box-shadow: 4px 4px 0 color-mix(in srgb, var(--ksw-accent) 13%, transparent);
	color: var(--ksw-accent);
	clip-path: polygon(0 0, calc(100% - 12px) 0, 100% 12px, 100% 100%, 0 100%);
	transition:
		color 200ms ease,
		background-color 200ms ease,
		transform 200ms ease,
		box-shadow 200ms ease;
}

.ks-why__reason-icon svg {
	width: 18px;
	height: 18px;
	fill: currentColor;
}

.ks-why__reason-title {
	margin: 0;
	color: var(--ksw-ink);
	font-family: "Arial Narrow", "Roboto Condensed", "Helvetica Neue", sans-serif;
	font-size: 18px;
	font-weight: 800;
	letter-spacing: -0.022em;
	line-height: 1.16;
	text-transform: uppercase;
}

.ks-why__reason-description {
	margin: 8px 0 0;
	color: var(--ksw-muted);
	font-size: 13px;
	line-height: 1.55;
	text-wrap: pretty;
}

.ks-why.has-connectors .ks-why__reasons--left .ks-why__reason::after,
.ks-why.has-connectors .ks-why__reasons--right .ks-why__reason::before {
	content: "";
	position: absolute;
	z-index: 0;
	top: 24px;
	width: 42px;
	height: 1px;
	background: linear-gradient(90deg, var(--ksw-line), var(--ksw-accent));
}

.ks-why.has-connectors .ks-why__reasons--left .ks-why__reason::after {
	right: -35px;
}

.ks-why.has-connectors .ks-why__reasons--right .ks-why__reason::before {
	left: -35px;
	transform: scaleX(-1);
}

.ks-why.has-hover .ks-why__reason:hover .ks-why__reason-icon {
	background: var(--ksw-accent);
	box-shadow: 6px 6px 0 var(--ksw-ink);
	color: #fff;
	transform: translate(-2px, -2px);
}

.ks-why__visual {
	position: relative;
	display: grid;
	min-width: 0;
	min-height: 620px;
	overflow: hidden;
	place-items: center;
	margin: 0;
	border: 1px solid var(--ksw-line);
	background:
		linear-gradient(145deg, rgba(255, 255, 255, 0.96), rgba(255, 255, 255, 0.56)),
		var(--ksw-surface);
	clip-path: polygon(0 28px, 28px 0, 100% 0, 100% calc(100% - 28px), calc(100% - 28px) 100%, 0 100%);
}

.ks-why__visual::after {
	content: "KS";
	position: absolute;
	z-index: 0;
	right: -0.03em;
	bottom: -0.11em;
	color: color-mix(in srgb, var(--ksw-accent) 7%, transparent);
	font-family: "Arial Narrow", "Roboto Condensed", sans-serif;
	font-size: clamp(10rem, 19vw, 17rem);
	font-weight: 900;
	letter-spacing: -0.1em;
	line-height: 0.8;
}

.ks-why__halo {
	position: absolute;
	z-index: 0;
	top: 50%;
	left: 50%;
	width: 72%;
	aspect-ratio: 1;
	border: 1px solid color-mix(in srgb, var(--ksw-accent) 25%, transparent);
	border-radius: 50%;
	background: color-mix(in srgb, var(--ksw-accent) 6%, transparent);
	box-shadow:
		0 0 0 36px color-mix(in srgb, var(--ksw-accent) 4%, transparent),
		0 0 0 37px color-mix(in srgb, var(--ksw-accent) 15%, transparent);
	transform: translate(-50%, -50%) translate3d(calc(var(--ksw-pointer-x) * -0.3), calc(var(--ksw-pointer-y) * -0.3), 0);
	transition: transform 280ms ease-out;
}

.ks-why__halo::before,
.ks-why__halo::after,
.ks-why__halo span::before,
.ks-why__halo span::after {
	content: "";
	position: absolute;
	width: 7px;
	height: 7px;
	border: 1px solid var(--ksw-accent);
	background: var(--ksw-paper);
	transform: rotate(45deg);
}

.ks-why__halo::before {
	top: -4px;
	left: 50%;
}

.ks-why__halo::after {
	right: -4px;
	top: 50%;
}

.ks-why__halo span::before {
	bottom: -4px;
	left: 50%;
}

.ks-why__halo span::after {
	top: 50%;
	left: -4px;
}

.ks-why__visual-label {
	position: absolute;
	z-index: 4;
	top: 24px;
	left: 25px;
	padding-left: 33px;
	color: color-mix(in srgb, var(--ksw-ink) 56%, transparent);
	font-size: 8px;
	font-weight: 800;
	letter-spacing: 0.2em;
	line-height: 1.3;
	text-transform: uppercase;
}

.ks-why__visual-label::before {
	content: "";
	position: absolute;
	top: 50%;
	left: 0;
	width: 23px;
	height: 5px;
	background: repeating-linear-gradient(135deg, var(--ksw-accent) 0 4px, transparent 4px 7px);
	transform: translateY(-50%);
}

.ks-why__image {
	position: relative;
	z-index: 2;
	display: block;
	width: 92%;
	max-width: 720px;
	height: auto;
	max-height: 510px;
	object-fit: contain;
	filter: drop-shadow(0 30px 27px rgba(24, 21, 18, 0.22));
	transform: translate3d(var(--ksw-pointer-x), var(--ksw-pointer-y), 0) rotate(-1deg);
	transition: transform 280ms ease-out;
	will-change: transform;
}

.ks-why__badge {
	position: absolute;
	z-index: 4;
	right: 22px;
	bottom: 22px;
	display: flex;
	align-items: center;
	gap: 12px;
	max-width: calc(100% - 44px);
	padding: 12px 15px;
	border: 1px solid var(--ksw-line);
	background: color-mix(in srgb, var(--ksw-surface) 94%, transparent);
	box-shadow: 6px 6px 0 var(--ksw-accent);
	color: var(--ksw-ink);
}

.ks-why__badge-mark {
	display: grid;
	flex: 0 0 34px;
	width: 34px;
	height: 34px;
	place-items: center;
	background: var(--ksw-ink);
	color: #fff;
	font-family: "Arial Narrow", sans-serif;
	font-size: 10px;
	font-weight: 900;
}

.ks-why__badge > span:last-child {
	display: grid;
	gap: 3px;
}

.ks-why__badge strong {
	font-size: 9px;
	letter-spacing: 0.13em;
	line-height: 1.2;
}

.ks-why__badge small {
	color: var(--ksw-muted);
	font-size: 10px;
	line-height: 1.3;
}

.ks-why__closing {
	display: grid;
	justify-items: center;
	margin-top: 44px;
}

.ks-why__cta {
	position: relative;
	display: inline-flex;
	align-items: center;
	gap: 20px;
	min-height: 54px;
	padding: 15px 19px 15px 23px;
	background: var(--ksw-accent);
	box-shadow: 6px 6px 0 var(--ksw-ink);
	color: #fff;
	font-size: 11px;
	font-weight: 800;
	letter-spacing: 0.11em;
	line-height: 1.2;
	text-decoration: none;
	text-transform: uppercase;
	transition:
		background-color 200ms ease,
		box-shadow 200ms ease,
		transform 200ms ease;
}

.ks-why__cta svg {
	flex: 0 0 34px;
	width: 34px;
	height: 34px;
	padding: 8px;
	border-radius: 50%;
	background: #fff;
	color: var(--ksw-accent);
	transition: transform 200ms ease;
}

.ks-why__cta:hover {
	background: var(--ksw-ink);
	box-shadow: 8px 8px 0 var(--ksw-accent-light);
	color: #fff;
	transform: translate(-2px, -2px);
}

.ks-why__cta:hover svg {
	transform: translateX(4px);
}

.ks-why__cta:focus-visible {
	outline: 3px solid var(--ksw-accent-light);
	outline-offset: 5px;
}

.ks-why__closing p {
	display: flex;
	align-items: center;
	gap: 7px;
	margin: 16px 0 0;
	color: var(--ksw-muted);
	font-size: 11px;
	line-height: 1.4;
}

.ks-why__closing p span {
	color: var(--ksw-accent);
	font-weight: 900;
}

/* Orbit: stronger technical contrast and radial visual. */
.ks-why.layout-orbit .ks-why__body {
	position: relative;
	padding: 55px 45px;
	background: var(--ksw-ink);
	clip-path: polygon(0 0, calc(100% - 44px) 0, 100% 44px, 100% 100%, 44px 100%, 0 calc(100% - 44px));
}

.ks-why.layout-orbit .ks-why__visual {
	border-color: rgba(255, 255, 255, 0.14);
	background:
		linear-gradient(rgba(255, 255, 255, 0.04) 1px, transparent 1px),
		linear-gradient(90deg, rgba(255, 255, 255, 0.04) 1px, transparent 1px),
		#12100e;
	background-size: 38px 38px;
}

.ks-why.layout-orbit .ks-why__reason-title {
	color: #fff;
}

.ks-why.layout-orbit .ks-why__reason-description {
	color: rgba(255, 255, 255, 0.6);
}

.ks-why.layout-orbit .ks-why__reason-icon {
	border-color: rgba(255, 255, 255, 0.15);
	background: rgba(255, 255, 255, 0.05);
	color: var(--ksw-accent-light);
}

.ks-why.layout-orbit .ks-why__visual-label {
	color: rgba(255, 255, 255, 0.5);
}

.ks-why.layout-orbit .ks-why__halo::before,
.ks-why.layout-orbit .ks-why__halo::after,
.ks-why.layout-orbit .ks-why__halo span::before,
.ks-why.layout-orbit .ks-why__halo span::after {
	background: var(--ksw-ink);
}

/* Editorial: equal-weight cards with a wide visual anchor. */
.ks-why.layout-editorial .ks-why__body {
	grid-template-columns: repeat(3, minmax(0, 1fr));
	align-items: stretch;
	gap: 0;
	margin-top: 58px;
	border-top: 1px solid var(--ksw-line);
	border-left: 1px solid var(--ksw-line);
}

.ks-why.layout-editorial .ks-why__visual {
	grid-column: 2;
	grid-row: 1 / span 3;
	min-height: 100%;
	border-width: 0 1px 1px 0;
	clip-path: none;
}

.ks-why.layout-editorial .ks-why__reasons {
	display: contents;
}

.ks-why.layout-editorial .ks-why__reason {
	display: block;
	min-height: 210px;
	padding: 28px;
	border-right: 1px solid var(--ksw-line);
	border-bottom: 1px solid var(--ksw-line);
	background: color-mix(in srgb, var(--ksw-surface) 45%, transparent);
}

.ks-why.layout-editorial .ks-why__reasons--left .ks-why__reason {
	grid-column: 1;
}

.ks-why.layout-editorial .ks-why__reasons--right .ks-why__reason {
	grid-column: 3;
}

.ks-why.layout-editorial .ks-why__reason-icon {
	margin-bottom: 22px;
}

.ks-why.layout-editorial.has-connectors .ks-why__reason::before,
.ks-why.layout-editorial.has-connectors .ks-why__reason::after {
	display: none;
}

.ks-why.layout-editorial.has-hover .ks-why__reason:hover {
	z-index: 3;
	background: var(--ksw-surface);
	box-shadow: 8px 8px 0 color-mix(in srgb, var(--ksw-accent) 17%, transparent);
	transform: translate(-3px, -3px);
}

/* JS only adds the ready class, so content remains visible if scripting fails. */
.ks-why.has-reveal.is-reveal-ready:not(.is-visible) .ks-why__header > *,
.ks-why.has-reveal.is-reveal-ready:not(.is-visible) .ks-why__reason,
.ks-why.has-reveal.is-reveal-ready:not(.is-visible) .ks-why__visual,
.ks-why.has-reveal.is-reveal-ready:not(.is-visible) .ks-why__closing {
	opacity: 0;
	translate: 0 22px;
}

.ks-why.has-reveal.is-reveal-ready.is-visible .ks-why__header > *,
.ks-why.has-reveal.is-reveal-ready.is-visible .ks-why__reason,
.ks-why.has-reveal.is-reveal-ready.is-visible .ks-why__visual,
.ks-why.has-reveal.is-reveal-ready.is-visible .ks-why__closing {
	opacity: 1;
	translate: 0;
	transition:
		opacity 560ms ease,
		translate 560ms cubic-bezier(0.2, 0.8, 0.2, 1);
}

.ks-why.is-visible .ks-why__header > :nth-child(2) { transition-delay: 60ms; }
.ks-why.is-visible .ks-why__header > :nth-child(3) { transition-delay: 110ms; }
.ks-why.is-visible .ks-why__visual { transition-delay: 130ms; }
.ks-why.is-visible .ks-why__reason:nth-child(2) { transition-delay: 80ms; }
.ks-why.is-visible .ks-why__reason:nth-child(3) { transition-delay: 140ms; }
.ks-why.is-visible .ks-why__closing { transition-delay: 240ms; }

@media (max-width: 1120px) {
	.ks-why {
		padding: 84px 32px;
	}

	.ks-why__body {
		grid-template-columns: minmax(190px, 0.8fr) minmax(320px, 1.25fr) minmax(190px, 0.8fr);
		gap: 27px;
	}

	.ks-why__reasons {
		gap: 33px;
	}

	.ks-why__reason {
		grid-template-columns: 43px minmax(0, 1fr);
		gap: 12px;
	}

	.ks-why__reason-icon {
		width: 40px;
		height: 40px;
	}

	.ks-why.has-connectors .ks-why__reason::before,
	.ks-why.has-connectors .ks-why__reason::after {
		display: none;
	}

	.ks-why.layout-orbit .ks-why__body {
		padding: 42px 30px;
	}
}

@media (max-width: 767px) {
	.ks-why {
		padding: 58px 18px;
		overflow: hidden;
	}

	.ks-why__grid {
		background-size: 38px 38px;
	}

	.ks-why__header {
		text-align: left;
	}

	.ks-why__eyebrow {
		margin-bottom: 18px;
		font-size: 8px;
	}

	.ks-why__title {
		font-size: clamp(2.65rem, 11.5vw, 3.35rem);
	}

	.ks-why__description {
		margin-top: 20px;
		font-size: 15px;
	}

	.ks-why__body,
	.ks-why.layout-editorial .ks-why__body {
		display: flex;
		flex-direction: column;
		gap: 0;
		margin-top: 31px;
		border: 0;
	}

	.ks-why.mobile-image-before .ks-why__visual { order: 1; }
	.ks-why.mobile-image-before .ks-why__reasons--left { order: 2; }
	.ks-why.mobile-image-before .ks-why__reasons--right { order: 3; }
	.ks-why.mobile-image-after .ks-why__reasons--left { order: 1; }
	.ks-why.mobile-image-after .ks-why__reasons--right { order: 2; }
	.ks-why.mobile-image-after .ks-why__visual { order: 3; }

	.ks-why__visual,
	.ks-why.layout-editorial .ks-why__visual {
		width: 100%;
		min-height: 350px;
		margin-bottom: 30px;
		border: 1px solid var(--ksw-line);
		clip-path: polygon(0 22px, 22px 0, 100% 0, 100% calc(100% - 22px), calc(100% - 22px) 100%, 0 100%);
	}

	.ks-why__image {
		width: 94%;
		max-height: 315px;
	}

	.ks-why__visual::after {
		font-size: clamp(9rem, 54vw, 12rem);
	}

	.ks-why__reasons {
		width: 100%;
		gap: 0;
	}

	.ks-why__reason,
	.ks-why.layout-editorial .ks-why__reason {
		display: grid;
		grid-template-columns: 48px minmax(0, 1fr);
		gap: 14px;
		width: 100%;
		min-height: 0;
		padding: 18px 0;
		border: 0;
		border-top: 1px solid var(--ksw-line);
		background: transparent;
	}

	.ks-why__reasons--right .ks-why__reason:last-child {
		border-bottom: 1px solid var(--ksw-line);
	}

	.ks-why.layout-editorial .ks-why__reason-icon {
		margin-bottom: 0;
	}

	.ks-why.layout-orbit .ks-why__body {
		padding: 30px 20px;
	}

	.ks-why.layout-orbit .ks-why__reasons--left .ks-why__reason:first-child {
		border-top-color: rgba(255, 255, 255, 0.13);
	}

	.ks-why.layout-orbit .ks-why__reason {
		border-color: rgba(255, 255, 255, 0.13);
	}

	.ks-why__closing {
		margin-top: 34px;
	}

	.ks-why__cta {
		width: 100%;
		justify-content: space-between;
	}
}

@media (prefers-reduced-motion: reduce) {
	.ks-why *,
	.ks-why *::before,
	.ks-why *::after {
		transition-duration: 0.01ms !important;
		animation-duration: 0.01ms !important;
		animation-iteration-count: 1 !important;
	}

	.ks-why__image,
	.ks-why__halo {
		transform: none !important;
	}
}